Using Still Images To Create Focus

The following post is by Kendall Conner at TheCreativePastor.com

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This past Sunday, I had the privilege of visiting Church of the Highlands for one of their many incredible weekend services. If there was one word that I could use to describe their approach to ministry, it would definitely be excellence. It was almost dumbfounding to see the level of attention that their staff and volunteers gave to making every single detail radiate quality. Needless to say, I took a few notes. Here’s a quick snapshot that I grabbed with my phone, but it comes nowhere close to portraying the wow-factor that came with stepping foot inside the auditorium.

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There’s no question that COTH’s excellence rolled right over into their weekend media, as well. I was on the lookout for any budget-friendly techniques that I would be able to take home and apply in our church. I ended up picking up an idea from a very unexpected area, though. In between their first and second songs, while their campus pastor took the platform to welcome the congregation, I noticed that their motion background transitioned into a still graphic version of the same background. This immediately caught my attention because it did a fantastic job of adjusting the tone of the stage to better accommodate speaking rather than music. (Motion without music quickly becomes distracting rather than beneficial. Using a still image leads the crowd’s eyes to the talent.) Later in the service, I noticed that they would use this technique anytime that their worship leader exhorted (especially in the transitions between songs). Since my media team has been simply fading to our church logo during these moments for years, I was a little surprised by this method, but I quickly became a fan. I’m looking forward to trying it out this Sunday!

***Note: It’s important to point out that they did not merely press the pause button on the motion causing an abrupt halt. Instead, they faded (5 sec) into a still version of the same motion. This made for a smooth transition that was practically unnoticeable to the crowd.

Have you ever tried this method? Why not give it a try this weekend?

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Kendall Conner is the founder of TheCreativePastor.com—a blog centered around making church media simple. He is a graphic designer, video editor, and all-around media geek.

Comments
  1. Brian Bailey says:

    Great thought, Kendall. We’ll have to try that. A motion background certainly is a distraction when speaking is happening instead of singing.

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